EVOKE to ACTION
Now you can design how you want your audience to see you and how you'd like to promote yourself - that’s the power of a thoughtfully created and authentic Personal Brand.
Via the EVOKE framework, you’ve brought to the conscious mind - your perception of the world, personality, talent, taste, goals, and superpower.
It's what sets you up to narrate your story and reputation. You’re in charge of defining who you are and taking control of your narrative. It´s your story to narrate and visually execute.
Creating a Personal Brand will also allow you to identify who your brand´s friends and audience are.
And now we'll move on to the next elements of your P.B. by walking through and executing the four following elements. The EVOKE portion serves as a value proposition in the marketing world, telling the marketplace who you are and why you're unique.
The value proposition is the way a brand solves issues, improves the lives of its audience, and the way it makes them feel. In the arts and creative world, we can think of it as An Artist + Personal Brand = Artpreneur with Superpower.
Niche - Narrate - Design - Share the Journey
1. Niching: One of the challenges of being multi-talented is niching and leading with ONE talent or focusing on one skill/talent. But I encourage you to niche and lead with ONE talent at first and add other skills along the way. This will help you move faster and more streamlined. Niche and personalize it.
2. The Narrative: this is an amazing opportunity to tell the world who you are and share your expertise. It's also a way to your audience's heart.
Tell your story in three ways (A, B, C). Create your P.B. statement, also known as X-factor. Then you have your bio. And your one-liner.
A. X-factor is a short paragraph describing your mission as an artist, and what you offer your potential clients/audience - with your signature flare.
I + action + demographic
2nd action + criteria
by + your signature detail
so + solution
My example:
I HELP Artists and Creative Entrepreneurs
BUILD a Personal Brand
BY Evoking their I.D.™
SO THEY CAN show up authentically
- and attract an audience who sees and understands them
template:
I WORK with ________
CREATE ________
BY ________
SO ________
- and __________
Once you have your X-factor down you can play with the setup of the paragraph.
B. One-liner
This little guy is handy and can be your social media bio or a headline on your website.
i.e. “Eco-friendly fantasy photographer with a focus on upcycling and preserving the natural environment”.
C. Bio
Take advantage of your bio by connecting with your audience through your story. Introduce who you are and what you do, while incorporating them into your story as you share your unique talent, accomplishments, and personality.
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Intro - This is who I am and what I do.
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Your why - Why do you do what you do?
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Your signature - How do you do what you do differently than anyone else?
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Connect the dots btw where you are and where your audience wants to be - How can you help them execute or produce their dream projects and goals?
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Trustworthy - how you got your skills. Position yourself as skilled and focused as possible.
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Bring them to you via CTA - Call to Action. What do they need to do to connect with you?
In your bio - focus on short paragraphs (2-3 sentences each). About 10 sentences in total. If you’re writing a bio for a production company, theatre, or studio a third person might work better since it’s not your own platform. But in the first person feels more accessible for the bio on your about page on your website (samples in slides below).
P.S. By adding testimonials to your bio and social media shows your target that you can be trusted.
3. Visual Identity - your elements include
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Your personal brand name (your name with or w.o. a twist).
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Logo (can be your headshot).
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Color palette
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Photography style and mood (subject, angles, editing style).
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Font(s)
Choose your theme, mood, or vibe - you can think about your avatar or an era - this is where your narrative becomes visual. Your visual i.d. should connect with your story.
Choose your colors
Primary color(s)
Your brand’s primary color, or core color, is the one most associated with your brand, i.e. signature Tiffany’s blue, an avocado green, or this can be a color theme i.e. vintage blush and brown colors.
For your primary color, look for a single color that best embodies your personality. You can experiment with different shades and tints of the color you have in mind, going from lush and dark to soft and pastel, or even bright neon, in order to find the perfect look.
Secondary colors
Once you have your primary color, pick two to four colors to go along with it. These colors will complement your primary one and can either appear next to it or independently. A brand’s secondary colors can go in a few different directions
Typography
Explore the fonts of your favorite brands and media. Choose a couple of fonts that complement each other, are clear, and are in the style of your personal brand.
4. Share and Connect: think about your Personal Brand as your business, and how you share your business through your personal portal.
Start to collect email addresses, and ask your friends and family to sign up for your newsletter (even if you only send out an email once a month or less).
Practice consistency - create a social media/marketing schedule and keep it simple and accessible for yourself.
