Brand Voice & Narrative Strategy
I shape brand voice and narrative where clarity, desire, and strategy converge.
My work spans global icons and modern luxury brands, including Venus Williams, Baccarat Hotel & Residences, 1 Hotels, and Sóley Organics, translating identity into language that creates presence, connection, and momentum.
Baccarat Hotel New York
For Baccarat Hotel & Residences, I crafted elevated brand messaging across guest and resident communications, including hotel email campaigns, advertising copy, and bespoke brochures, reflecting the brand’s signature blend of Parisian heritage and modern luxury.
Bambini Furtuna
For Bambini Furtuna, I partnered in the early stages of brand development, creating the brand story, shaping its foundational language, and naming the full product line. My work helped establish the voice, narrative, and emotional identity that continue to define the brand.
Sóley Organics, Iceland
For Sóley Organics, I shaped the brand from the inside out, developing the brand voice, rewriting the full website, and crafting internal guidelines that defined their communication for years. I wrote product copy, taglines, customer emails, ads, and managed all email campaigns.
Over six years, my work expanded their email list and significantly increased open and conversion rates through elevated, story-driven messaging that strengthened the brand’s global presence.
1 Hotels
For 1 Hotels, I wrote customer newsletters, advertising copy, brochures, and website content, including full copy for on-property restaurants such as The Osprey. I also developed brand guidelines for a new property, and created guest-facing signage and spa messaging. My work helped maintain the brand’s signature blend of sustainability, sophistication, and warm, modern luxury across every touchpoint.
11 by Venus
For EleVen by Venus, I wrote email campaigns, advertising copy, website content, and the brand guide that shaped the company’s voice. I also designed social media campaigns and collaborated closely with Venus Williams and her team on developing her personal brand narrative. My work supported a cohesive, elevated identity across all digital and brand touchpoints.