Brand Voice + Copywriting
My work lives where clarity meets desire, where strategy meets story, and where brands become unforgettable. I’ve crafted voice and narrative for global icons and modern luxury, from Venus Williams to Baccarat Hotel, 1 Hotels, and Sóley Organics. Each project is rooted in intention, emotional resonance, and the art of language that elevates a brand into an experience.
Additional samples are available upon request.
Baccarat Hotel New York
For Baccarat Hotel, I crafted elevated brand messaging across guest communication and high-touch resident materials, including hotel email campaigns, advertising copy, and bespoke brochures designed to reflect the hotel’s signature blend of Parisian heritage and modern luxury.
Bambini Furtuna
For Bambini Furtuna, I partnered in the early stages of brand development, creating the brand story, shaping its foundational language, and naming the full product line. My work helped establish the voice, narrative, and emotional identity that continue to define the brand.
​Sóley Organics, Iceland
For Sóley Organics, I shaped the brand from the inside out, developing the brand voice, rewriting the full website, and crafting internal guidelines that defined their communication for years. I wrote product copy, taglines, customer emails, ads, and managed all email campaigns.
Over six years, my work expanded their email list and significantly increased open and conversion rates through elevated, story-driven messaging that strengthened the brand’s global presence.
1 Hotels
For 1 Hotels, I wrote customer newsletters, advertising copy, brochures, and website content, including full copy for on-property restaurants such as The Osprey. I also developed brand guidelines for a new property, and created guest-facing signage and spa messaging. My work helped maintain the brand’s signature blend of sustainability, sophistication, and warm, modern luxury across every touchpoint.
11 by Venus
For EleVen by Venus, I wrote email campaigns, advertising copy, website content, and the brand guide that shaped the company’s voice. I also designed social media campaigns and collaborated closely with Venus Williams and her team on developing her personal brand narrative. My work supported a cohesive, elevated identity across all digital and brand touchpoints.