"Anna Rosa’s methodical self-discovery approach revealed surprising truths about myself. She taught me to embrace my identity even in this people-pleasing industry—after reframing my narrative I know how to advocate for myself without doubt."
- Lily H. NYC
The Framework: EVOKE
EVOKE is a transformational learning experience that helps organizations, teams and leaders create and align with the story they’re here to lead.
Grounded in narrative intelligence, values-based leadership, and reflection, EVOKE uncovers what drives your team- and activates the clarity, trust and cohesion needed for today’s teams.
EVOKE is built around 5 dynamic pillars that unlock awareness, alignment, and authentic leadership:
EARTH: Understand your roots, identity and grounding story
VALUES: Reconnect with your core principles as your compass
OBJECTIVES: Align vision with values-driven performance
KNOWLEDGE: Harness personal and collective insight
ESSENCE: Clarify the energy, style, and unique presence of your organization or team
Each step invites individuals, leaders and teams to explore not just what they do, but why it matters, and how to lead from that truth.
Meet Anna Rósa
I’m Anna Rósa Parker - executive coach, lifestyle mentor, and creator of the EVOKE framework. I help creatives, entrepreneurs, and executives transform their stories into powerful catalysts for change.
My approach blends narrative strategy with Heart Intelligence, forged through decades of experience across continents and industries.
My journey has taught me how to:
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Transform daydreams into a global life.
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Turn setbacks into new opportunities.
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Use Heart Intelligence for resilience, purpose, and decision-making.
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Navigate a challenging acting career.
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Thrive in luxury marketing with Nordstrom and NYC advertising.
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Collaborate with iconic brands like Baccarat Hotel and Venus Williams.
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Teach future leaders at NYU about authentic success.
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As a modern-day Viking in heels, living between Manhattan and Reykjavík, I bring a bold, cross-cultural perspective to leadership development.
At the heart of my work is a simple belief: when we align our stories with Heart Intelligence, we unlock extraordinary transformation.
CLIENT SUCCESS
